create a text file and put it in same place that your projector. You need to call that file "AUTORUN.INF" and put it in CD ROM root directory.
create a text file containing the following text.
----------------------
[autorun]
open=file.exe
icon=file.ico
here is the full demo
Wednesday, June 18, 2008
Monday, June 9, 2008
Campaign Proposal- What is Due and When
What is due?
A folder titled with your name containing your published flash website which will be the following two files, and any additional external assets ( if those of you are linking to movies instead of embedding).
T:\PromoCampaign\PromoCampaign_studentname\
PromoCampaign_studentname.swf
PromoCampaign _studentname.html
*promovideo_uncompressed_studentname.avi
PromoCampaign_studentname.fla (your project file)
*(Your flash website will contain your promotional video, but include the uncompressed version of your video in the folder as well, titled “promovideo_uncompressed_studentname.avi”)
When is it due?
All files will be collected Friday June 20th at 5pm from server. No late exceptions.
Whatever is found in the folder will be assessed.
A folder titled with your name containing your published flash website which will be the following two files, and any additional external assets ( if those of you are linking to movies instead of embedding).
T:\PromoCampaign\PromoCampaign_studentname\
PromoCampaign_studentname.swf
PromoCampaign _studentname.html
*promovideo_uncompressed_studentname.avi
PromoCampaign_studentname.fla (your project file)
*(Your flash website will contain your promotional video, but include the uncompressed version of your video in the folder as well, titled “promovideo_uncompressed_studentname.avi”)
When is it due?
All files will be collected Friday June 20th at 5pm from server. No late exceptions.
Whatever is found in the folder will be assessed.
Saturday, June 7, 2008
Monday, May 12, 2008
FLASH Smart Buttons Code
Overstate for smart buttons- copy and paste onto movie clips actions- Action Script 2.0 only
---------------------------------------------------------------------------
onClipEvent (enterFrame) {
if (this.hitTest(_root._xmouse, _root._ymouse, true)) {
this.nextFrame();
} else {
this.prevFrame();
}
Tuesday, April 8, 2008
WALLY WOOOODD''SS 2222 PAANNELLSS TTHHAATT AALLWWAAYYSS WWOORRKK!!!!
Click on Pic for large version.
" or some interesting ways to get some variety into those boring panels where some dumb writer has a bunch of lame characters sitting around and talking for page after page! "
" or some interesting ways to get some variety into those boring panels where some dumb writer has a bunch of lame characters sitting around and talking for page after page! "
The Puppet Tool - After Effects CS3
The puppet tool is new to After Effects CS3,
check it out and see if it may of use for your mulitmedia videos.
if your curious....
the technology
http://www-ui.is.s.u-tokyo.ac.jp/~takeo/research/rigid/index.html
http://www.youtube.com/watch?v=1M_oyUEOHK8
the future!
check it out and see if it may of use for your mulitmedia videos.
if your curious....
the technology
http://www-ui.is.s.u-tokyo.ac.jp/~takeo/research/rigid/index.html
http://www.youtube.com/watch?v=1M_oyUEOHK8
the future!
Monday, March 31, 2008
multimedia video- what to focus on this week!
1. Script your multimedia video. The script details every line of text on screen or spoken, every visual, every action. Create a finished version of your multimedia video using only words. Anyone should be able to pick up your script and envision your video. Be detailed but also be concise! check out the sample in the blog post below. Post your script on your blog. Due this Thursday 03/04/08
2. Storyboard your video. Create a finished version of your multimedia video using only simple drawings. Focus on the information being communicated through the drawings, not the artistry of the drawing. Check out the sample in the blog post below. Post your storyboard on your blog Due this Thursday 03/04/08
3. Create the visual assets for your multimedia video. That means hand drawing images, creating vector artwork in illustrator, manipulating images in photoshop, designing product and company logos, creating motion type in after effects, modeling and rendering out 3D elements in Maya, shooting or collecting video footage, manipulating video footage in after effects, or any number of other processes. Start generating the elements that you will be working with.
Sample Script
| HONEYDEW-23 - 1:00 VIDEO EXOTIC DANCER DANCES HER WAY TOWARD CAMERA. SHE CONTINUES UNTIL SHE'S IN EXTREME CLOSE UP. SHE PURSES HER LIPS WHILE LOOKING DEEPLY INTO CAMERA LENS. FOOTAGE OF TIGERS IN INDIA. TIGER SPRINGS ON A LARGE ANIMAL
GIRL IN ROOM TOSSING OUT CLOTHES. | Not-Quite-Politically-Correct Advertising Agency AUDIO ( ESTABLISH EXOTIC MUSIC AND FADE FOR..) From the secret palaces of the Orient....from the modern masters of Hollywood Vividcolor ...comes the most alluring, most entrapping, most reality altering, lipstick ever. It's (CHINESE GONG) hypnotic honeydew.
Hypnotic honeydew. It's not just a lipstick...it's pharmacological entrapment. He'll never know what hit him. One kiss and he's helpless; one kiss and he's yours forever!
Although this secret formula has long been illegal in India, it's now available in the United States though a special agreement with the Bureau of Wildlife Domestication. Try it; you life will never be the same again.
|
| COUPLE WALKING OFF WITH ARMS AROUND EACH OTHER AS JILTED GIRL LOOKS ON. KEY OF SMALL, UNREADABLE DISCLAIMER. TEXT. COUPLE WALKS OFF INTO SUNSET. | Remember, if you don't use it on that special guy, someone else will! Act now while there's still time! Hypnotic Honeydew is available in a unmarked brown box. Hypnotic Honeydew. One kiss and he's yours forever! (READ VERY RAPIDLY) To purchase Hypnotic Honeydew you must be over 18 or have signed parental consent. Not available in Boston, in Orange County Florida, or Orange County California.
|
from cybercollege.com
Tuesday, March 25, 2008
NZ RADIO SCHOOL VISIT
This past Thursday 20th March we visited the New Zealand Radio School.
The visit covered some interesting topics related to the broad field of multi-media.
market testing and surveys
fictionalized call ins, contests, discussions, etc.
crafting and sound design, SFX for dramatic effect, radio bumpers and station ID's
voice overs, talk radio, commercials, promotions
equipment and processes, hardware software
and more....
Please leave a comment to this post on what you thought of the visit, or what topics you enjoyed, or what you would have liked to discuss but did not get the chance, or any other thoughts. We would like to let James from the Radio School know what you thought of the visit. Thanks
Tuesday, March 18, 2008
Creating Your Campaign Proposal
Answer these questions in a blog post titled Campaign Proposal.
The proposal will be submitted in paper form as well as posted as a blog post so that we can all access each other’s work. Due Wed 26th of March.
The proposal will be submitted in paper form as well as posted as a blog post so that we can all access each other’s work. Due Wed 26th of March.
1. Background:
Purpose of Campaign: Describe what this campaign will be for. To market Product X or to launch service Y.
The company: What kind of company /organization is it? What are the products and services?
The offering: In brief, what is the service or product you are offering the target market?
Campaign Drivers: What is unique about the product? How is it different than what already exists? Is there a market trend you want to tap into? Etc.
Marketing Background: Are there similar campaigns or marketing that you have seen before? What were the results? List some examples and references.
2. Campaign Focus
Campaign objectives: What are you hoping to achieve from this promotional campaign.
The Target Market: Who are you aiming this at? Is it business to business in Wellington or children in Australia? Anyone who responds to your website or exclusive customers only? Etc. What is the broad category your target market fits into?
The target customer: Who exactly are you trying to reach? Under 30’s? Athletic children? Rock stars, the homeless? Describe the stereotypical customer.
What are they like? Describe them- what are their interests, what TV and music do they listen to? Etc.
Competition: The Marketplace- is there anyone you should be aware of? Who are the big boys in the market? Research and list the competition.
3. The main proposition:
The proposition: Describe in depth what you are selling / providing via this campaign
The deliverables: what do they get from you? What tangibles do they get?
Features: What features does your service or products offer your customers? Eg Online booking, quality of service, 24-hr delivery, easy returns, 200 quantity items, etc.
Benefits: What benefits does your service or products offer your customers? E.g. Flexibility, choice, faster cleaner etc
Unique Selling Point: What differentiates this from other offerings?
4 Design
Your ideas: What do you have in mind for this campaign? What ideas have you explored? What will your approach be?
Design Preferences: What is the look you are going for? How would you describe the tone or mood of the visual style? Is it edgy, soft, familiar, cutting edge, classy? Describe the visual style and aesthetic that will suit the campaign and your objectives.
4. Style Sheets: create a minimum of 4 style sheets and link or upload them to your blog. The style sheet is a montage of reference images that you have gathered. Each sheet should have some kind of cohesive theme; examples are font and typography, color palettes, imagery and subject matter, etc.
5. References: List links and examples of references to multimedia, video, audio, exhibits, etc. that relate to your project.
Thursday, March 13, 2008
Wednesday, March 12, 2008
Tuesday, March 11, 2008
P R O J E C T B R I E F
DESIGN A PROMOTIONAL CAMPAIGN
The brief
Design and create a promotional campaign for a product of your choosing, using multimedia production software, interactive and web tools, and the technologies of video production.
Key insights
• Promotion involves disseminating information about a product, product line, brand, or company.
• A promotional campaign can have a wide range of objectives, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image.
Considerations
The product can be based on an existing or fictional product or a combination of the two. The product could be a physical product sold in stores, a service provided by a company, or an entertainment product such as a film or tv show. The product could also be information and awareness such as a promotional campaign for a health or safety issue, or a new exhibition at a museum.
Mandatory Requirements
Your campaign will consist of;
1. A project proposal outlining your concept and plans.
2. A multimedia video aimed at generating excitement, interest, and awareness of the product.
3. An interactive website promoting the product, providing information and context for the product, and generating further excitement, interest, and awareness about the product.
4. A physical display or packaging of the promotional campaign, is it an information kiosk, a museum exhibit, a display offering brochures with DVDs?
Design Constraint
Choose from the list of sound tracks. Select one and use it as the audio component of your multimedia video. This means you must create a connection between the product you are promoting and the audio soundtrack you have chosen.
The purpose of using an existing non-original soundtrack is two fold. Firstly, it is intended to give you a starting point with which to base your product and visuals on. Secondly, it simulates the constraints and limitations of the design process. How you choose to interpret the soundtrack is up to you. For example, the soundtrack that is the testimony of a UFO witness could be worked into a promotion for a movie, best selling book, toy, UFO awareness campaign, etc. BE CREATIVE
OUTLINE OF DELIVERABLES
dates listed are tentative, final dates will be announced
DELIVERABLE 1: Concept, research & development:
Due week of March 17th-21st
Choose one of the soundtracks as your starting point for this project.
Decide what product your campaign will be promoting. Develop your concept, research and develop your design approach, visual style, and imagery. This will be delivered as a series of blog posts.
DELIVERABLE 2: Multimedia Video: Due week of April 14th-18th
Create a multimedia video aimed at generating interest in your product.
Examples are: trailer for a movie or tv show, music video, excerpt from a documentary, informational video, commercial, etc..
The design style, imagery and visual content, and narrative you use in the multimedia video will form the basis of your campaign. You will be reusing these elements throughout the rest of the project.
The video can be created using video footage, animation, found and self generated imagery.
DELIVERABLE 3: Interactive Website: Due week of May 26th-30st
Using the multimedia video you have created, design an interactive website to provide a context for your multimedia video. The purpose of the website is to further generate excitement and interest in the product. The website should provide a context for the product, substantiate it, make it more realistic and believable.
Use the visual assets you have gathered as well as animation or footage from your video and integrate these elements into the visual design, and interactivity of the site.
DELIVERABLE 4: Exhibition: Due week of June 9th-13st
Design the packaging and presentation of your campaign.
Is it displayed as an information kiosk, is your piece an exhibition in a museum, a storefront display, a carry away printed packaging with CD-ROM/ DVD, movie theater, you can choose any setting or context that your piece will live in.
The brief
Design and create a promotional campaign for a product of your choosing, using multimedia production software, interactive and web tools, and the technologies of video production.
Key insights
• Promotion involves disseminating information about a product, product line, brand, or company.
• A promotional campaign can have a wide range of objectives, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image.
Considerations
The product can be based on an existing or fictional product or a combination of the two. The product could be a physical product sold in stores, a service provided by a company, or an entertainment product such as a film or tv show. The product could also be information and awareness such as a promotional campaign for a health or safety issue, or a new exhibition at a museum.
Mandatory Requirements
Your campaign will consist of;
1. A project proposal outlining your concept and plans.
2. A multimedia video aimed at generating excitement, interest, and awareness of the product.
3. An interactive website promoting the product, providing information and context for the product, and generating further excitement, interest, and awareness about the product.
4. A physical display or packaging of the promotional campaign, is it an information kiosk, a museum exhibit, a display offering brochures with DVDs?
Design Constraint
Choose from the list of sound tracks. Select one and use it as the audio component of your multimedia video. This means you must create a connection between the product you are promoting and the audio soundtrack you have chosen.
The purpose of using an existing non-original soundtrack is two fold. Firstly, it is intended to give you a starting point with which to base your product and visuals on. Secondly, it simulates the constraints and limitations of the design process. How you choose to interpret the soundtrack is up to you. For example, the soundtrack that is the testimony of a UFO witness could be worked into a promotion for a movie, best selling book, toy, UFO awareness campaign, etc. BE CREATIVE
OUTLINE OF DELIVERABLES
dates listed are tentative, final dates will be announced
DELIVERABLE 1: Concept, research & development:
Due week of March 17th-21st
Choose one of the soundtracks as your starting point for this project.
Decide what product your campaign will be promoting. Develop your concept, research and develop your design approach, visual style, and imagery. This will be delivered as a series of blog posts.
DELIVERABLE 2: Multimedia Video: Due week of April 14th-18th
Create a multimedia video aimed at generating interest in your product.
Examples are: trailer for a movie or tv show, music video, excerpt from a documentary, informational video, commercial, etc..
The design style, imagery and visual content, and narrative you use in the multimedia video will form the basis of your campaign. You will be reusing these elements throughout the rest of the project.
The video can be created using video footage, animation, found and self generated imagery.
DELIVERABLE 3: Interactive Website: Due week of May 26th-30st
Using the multimedia video you have created, design an interactive website to provide a context for your multimedia video. The purpose of the website is to further generate excitement and interest in the product. The website should provide a context for the product, substantiate it, make it more realistic and believable.
Use the visual assets you have gathered as well as animation or footage from your video and integrate these elements into the visual design, and interactivity of the site.
DELIVERABLE 4: Exhibition: Due week of June 9th-13st
Design the packaging and presentation of your campaign.
Is it displayed as an information kiosk, is your piece an exhibition in a museum, a storefront display, a carry away printed packaging with CD-ROM/ DVD, movie theater, you can choose any setting or context that your piece will live in.
Link URLS
go to layout and add these
http://www.mediamix-tutor.blogspot.com/
http://www.mediamix-yin.blogspot.com/
http://www.mediamix-shanon.blogspot.com/
http://www.mediamix-gemma.blogspot.com/
http://www.mediamix-nathan.blogspot.com/
http://www.mediamix-matthydemultimedia.blogspot.com/
http://www.mediamix-jeromiejarvis.blogspot.com/
http://www.mediamix-kirsten.blogspot.com/
http://www.mediamix-chris.blogspot.com/
http://www.mediamix-phil.blogspot.com/
http://www.mediamix-rossbennie.blogspot.com/
http://www.mediamix-pete.blogspot.com/
http://www.mediamix-tutor.blogspot.com/
http://www.mediamix-yin.blogspot.com/
http://www.mediamix-shanon.blogspot.com/
http://www.mediamix-gemma.blogspot.com/
http://www.mediamix-nathan.blogspot.com/
http://www.mediamix-matthydemultimedia.blogspot.com/
http://www.mediamix-jeromiejarvis.blogspot.com/
http://www.mediamix-kirsten.blogspot.com/
http://www.mediamix-chris.blogspot.com/
http://www.mediamix-phil.blogspot.com/
http://www.mediamix-rossbennie.blogspot.com/
http://www.mediamix-pete.blogspot.com/
Assignment 1- Research a Promotional Campaign
research an exisiting (interesting, intriguing, unique, innovative) promotional campaign.
you will be talking us through your research in class
include all your research in only one blog post titled "Research on an Existing Promotional Campaign "
- post some of the copy, slogans, catch phrases, tone of voice, language used.
- post some of the imagery, logos, visual style
- post links to their web sites or multimedia, commercials, etc..
you will be talking us through your research in class
include all your research in only one blog post titled "Research on an Existing Promotional Campaign "
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